- Repositioned the number of service centres in Hong Kong and China.
- Acquired beauty service centres in Singapore and Malaysia
- Ms Joyce Tsang awarded as the 4th Excellence in "Achievement of World Chinese Youth Entrepreneurs. "
- Awarded the "HongKong Top Brand Awards"
- Ms Joyce Tsang awarded the "Woman Entrepreneur of the Year 2011"
- Awarded the "JESSICACODE Beauty Awards 2011"and "Hottest Award2011"
- Two beauticians won Merit Awards in Retails & Services Vitality Star 2011by FACE – Job Finder, one of them won "Readers’ Most Popularity Award"