2007

  • Launch of Yue Spa deluxe service centre.
  • Opening of the first retail outlet under the brandname "be beauty shop", for marketing and selling the Group's "be" products.
  • Opening of the Group's first beauty and spa centre in Guangzhou in January.
  • Opening of the Group's first beauty and spa centre in Shanghai in June.
  • Opening of the Group's first beauty and spa centre in Beijing in July.
  • Our brands "Modern Beauty Salon" and "be sanctuary spa" were awarded the "PRC Consumer's Most Favourable Hong Kong Brand" – Gold Awards in the beauty and slimming services as well as healthcare categories.
  • The first beauty brand in Asia that named as "Asia's 200 Best Under a Billion" company by Forbes Magazine.